About Us
About
Rooted in India’s rich handcrafted textile heritage, THREAD COUNTS collections bring together the poetry of artisanal printing and contemporary design. We celebrate the beauty of traditional printing, artistry shaped by generations of skill, patience and imagination.
Our collections are inspired by the depth and diversity of India’s artisanal textile craft—where every print, texture, motif and surface reflects a dialogue between craft, culture and the human hand. The subtle variation in a pattern, the individuality of a handcrafted surface, the gentle irregularities created by hand—these are not imperfections, but the marks of authenticity that give each piece its character.
Each garment is an expression of India’s enduring textile artistry, thoughtfully reinterpreted for a woman who values beauty with meaning, craftsmanship with character, and clothing designed to be treasured beyond a season.
Our collections are inspired by the depth and diversity of India’s artisanal textile craft—where every print, texture, motif and surface reflects a dialogue between craft, culture and the human hand. The subtle variation in a pattern, the individuality of a handcrafted surface, the gentle irregularities created by hand—these are not imperfections, but the marks of authenticity that give each piece its character.
Each garment is an expression of India’s enduring textile artistry, thoughtfully reinterpreted for a woman who values beauty with meaning, craftsmanship with character, and clothing designed to be treasured beyond a season.
Our Story
THREAD COUNTS began with a simple belief: to reinterpret India’s exquisite handcrafted textile traditions for the modern wardrobe. Born from the vision of Dr. Suparna and Sarbojeet Mukherjee, two widely travelled professionals who have experienced first-hand the many roles women embrace—professional, homemaker, and individual.
As founders, we envision THREAD COUNTS to be a trusted confidante of today’s discerning woman—bringing together thoughtful design, timeless fabrics and elegant prints for every facet of her journey. We are drawn to the beauty of fabrics shaped by human hands—where every pattern, texture, motif and nuanced variation carries the imprint of skill, time and heritage.
Our collections celebrate handcrafted textiles, traditional artistry and the subtle character that makes each fabric unique. Thoughtfully designed silhouettes allow the beauty of traditional Indian textile artistry to feel effortless, relevant and personal—bridging heritage with contemporary dressing.
We believe Indian artistry belongs not only to special occasions, but to everyday life. At THREAD COUNTS, heritage is not about looking back—it is about carrying the beauty of what has been crafted for generations into the way we dress today.
As founders, we envision THREAD COUNTS to be a trusted confidante of today’s discerning woman—bringing together thoughtful design, timeless fabrics and elegant prints for every facet of her journey. We are drawn to the beauty of fabrics shaped by human hands—where every pattern, texture, motif and nuanced variation carries the imprint of skill, time and heritage.
Our collections celebrate handcrafted textiles, traditional artistry and the subtle character that makes each fabric unique. Thoughtfully designed silhouettes allow the beauty of traditional Indian textile artistry to feel effortless, relevant and personal—bridging heritage with contemporary dressing.
We believe Indian artistry belongs not only to special occasions, but to everyday life. At THREAD COUNTS, heritage is not about looking back—it is about carrying the beauty of what has been crafted for generations into the way we dress today.
Silk Mark Certification
At THREAD COUNTS, all our silk products are certified by the Silk Mark Organization of India by Indian Government, the official authority ensuring 100% pure silk. Silk Mark certification guarantees that every product is crafted with authentic silk fibers and meets strict quality standards for purity and craftsmanship.
Silk Mark is the highest benchmark of genuine silk in India. Unlike blended or synthetic look-alikes, Silk Mark certified products verify real silk using scientific and traditional checks. It gives our customers confidence that the silk they are choosing is genuine, while reflecting our commitment to greater transparency in the fabrics that become part of our collections. For the woman who chooses her wardrobe with intention, this distinction matters.
Silk Mark is the highest benchmark of genuine silk in India. Unlike blended or synthetic look-alikes, Silk Mark certified products verify real silk using scientific and traditional checks. It gives our customers confidence that the silk they are choosing is genuine, while reflecting our commitment to greater transparency in the fabrics that become part of our collections. For the woman who chooses her wardrobe with intention, this distinction matters.
By choosing THREAD COUNTS Silk Mark Certified products, you are guaranteed:
- Assurance of genuine silk with official certification
- Traditional craftsmanship with intricate motifs and delicate embroidery
- Guaranteed 100% Pure Silk and transparent quality
- Government-Recognized Authenticity
For certified products, a Certificate of Authenticity with an attached Silk Mark India hologram is provided at the time of delivery.
When a fabric is precious, its authenticity matters. By choosing certified silk, you invest in fabrics that last for generations, and carry immense emotional and cultural significance. Silk Mark certification gives our customers an added assurance that the silk they choose is genuine, helping them recognise and value the purity of the natural fibre behind the garment. The Silk Mark Certification is part of a larger commitment to authentic materials, honest craftsmanship and conscious buying.
When a fabric is precious, its authenticity matters. By choosing certified silk, you invest in fabrics that last for generations, and carry immense emotional and cultural significance. Silk Mark certification gives our customers an added assurance that the silk they choose is genuine, helping them recognise and value the purity of the natural fibre behind the garment. The Silk Mark Certification is part of a larger commitment to authentic materials, honest craftsmanship and conscious buying.
Ethical Production
At THREAD COUNTS, every print tells a story, a story of heritage, craftsmanship, and our deep connection with nature, weaving sustainability into every garment.
Our Hand-block Print Collection is created using the traditional art of Sanganeri hand-block printing, a centuries-old craft celebrated for its intricate patterns, delicate details, and nature-inspired motifs. Each design is carefully printed by hand, using intricately carved wooden blocks and the remarkable skill of our artisans.
Our Hand-block Print Collection is created using the traditional art of Sanganeri hand-block printing, a centuries-old craft celebrated for its intricate patterns, delicate details, and nature-inspired motifs. Each design is carefully printed by hand, using intricately carved wooden blocks and the remarkable skill of our artisans.
Water is an essential resource in this process. It is used while preparing the fabric, mixing colours, and washing the fabric after the hand-block printing is complete. We recognise that water is precious and that using it responsibly is fundamental to preserving the natural world that inspires us.
To reduce our environmental impact, water-recycling units have been installed at our block-printing facility. The water used during production is collected and treated, ensuring that effluents are not released untreated into the surrounding environment. The recycling system removes impurities and generates clean water that is reused in the printing process.
This creates a more responsible cycle of production, one that honours traditional craftsmanship while embracing sustainable practices, creating fashion that is beautiful in both appearance and purpose.
When you choose a THREAD COUNTS garment, you embrace more than an elegant handcrafted design and become part of a journey that celebrates Indian artistry, values natural resources, and supports a more sustainable future.
To reduce our environmental impact, water-recycling units have been installed at our block-printing facility. The water used during production is collected and treated, ensuring that effluents are not released untreated into the surrounding environment. The recycling system removes impurities and generates clean water that is reused in the printing process.
This creates a more responsible cycle of production, one that honours traditional craftsmanship while embracing sustainable practices, creating fashion that is beautiful in both appearance and purpose.
When you choose a THREAD COUNTS garment, you embrace more than an elegant handcrafted design and become part of a journey that celebrates Indian artistry, values natural resources, and supports a more sustainable future.
The Hands Behind the Craft
At the heart of THREAD COUNTS are the artisans who bring our vision to life and give our handcrafted textiles their character. The subtle variations, gentle irregularities and marks of the hand are not imperfections to be corrected, but expressions of the person who made them.
For us, working with artisans is about more than preserving a tradition. It is about valuing the people who keep it alive, learning from their craft and creating something together. For THREAD COUNTS, these are not simply production relationships. They are ongoing creative relationships built on familiarity, trust and mutual respect.
We learn from our artisan partners, share ideas with them and bring their expertise into contemporary design—so that their artistry continues to have a place in the wardrobes of today.
For us, working with artisans is about more than preserving a tradition. It is about valuing the people who keep it alive, learning from their craft and creating something together. For THREAD COUNTS, these are not simply production relationships. They are ongoing creative relationships built on familiarity, trust and mutual respect.
We learn from our artisan partners, share ideas with them and bring their expertise into contemporary design—so that their artistry continues to have a place in the wardrobes of today.
